Shopping online has quickly become the most popular choice for purchasing anything from necessities to luxury items. With so much competition going on, it has become easier for consumers to buy what they need and want online.
However, there are still a lot of risks in purchasing something over the World Wide Web. Here are some of the dangers involved with doing your shopping on the internet.
• Product Quality – Since you don’t physically see the item, you are not able to check the quality of what you are purchasing. There are quite a few horror stories such as dresses in the wrong color with stitches that get easily undone and electronics that short circuit on the first use.
• Fraudulent Sellers – There are online sellers who advertise discounted prices that are just way too tempting to resist. However, items that are priced too low should immediately raise flags. Some sellers pad the original price that even with the high discounts they offer, the item is still more expensive than the current market price.
• Scams – Paying a high price for a poor quality item seems so trivial when compared to another online risk. There are fraudulent e-commerce sites where you don’t receive anything at all. Items are never shipped and the company becomes unresponsive to follow ups after the payment is processed.
In order to get more business, a shopping site needs to have elements that encourage confidence. So, when looking for the perfect place to buy stuff from, look for the following.
High SEO Ranking
SEO stands for Search Engine Optimization. This is a popular marketing tool used by businesses who wish to have a strong online presence.
When consumers go online to search for an item they are interested in purchasing, they often use a search engine they trust. The whole process starts with a search of the needed item. For example, if you were looking to buy a pair of high heeled red shoes, you may use words such as “red”, “heels” or “shoes” or maybe all three.
The search engine you use then checks all the listed websites for ones that have the words you used. Once it locates the relevant and reputable sites based on their analysis, it will show you the results. This is called the SERP or the Search Engine Results Page. The first few ones listed are the sites with the highest ranking. This means, they passed the evaluation of the search engine you used.
The search engine uses different elements to determine the best results. These elements include keywords and links to external reputable sites.
So when in your search for the perfect red heels, you best bet would be to choose the sites with the highest rankings.
Most reputable e-commerce sites encourage third party reviews from consumers or other organizations. They readily post these reviews so interested customers can get an insight even before they purchase anything.
Product reviews are a great way to determine the quality of the item you are interesting in buying. It will also show you if these products are able to deliver what they promise and whether they are able to stand the test of practical everyday use.
This section is where you can find confirmation about the rose scented soap you were interested in. The reviews will tell you if it smells as it was advertised to smell.
All in all, you can protect yourself from falling victim to poor quality items by taking time to read product reviews.
The main difference between a product review and a testimonial is basically the purpose for which they were created. Product reviews are often more objective, giving both advantages and disadvantages. Customer testimonials often have more emotion as these are the opinions of real life customers.
Most sites will publish only good testimonials about a product or service. Although negative comments are limited, you can still use this section to your advantage. It may be best for you to purchase items that customers have gotten great results with than ones that don’t have any available testimonials at all.
To have a positive shopping experience, choose sites that offer complete product description and not just pictures. These works well for apparel and electronics purchases. There are times that the pictures used are not the actual product being sold. Take time to review the specs such as size or product compatibility. The last thing you want to happen is to receive something you can’t use after waiting for it to be shipped.
Online shopping can be a pleasant experience if you know the risks and take necessary precautions to protect yourself from these.